# 09. Red team: company prerequisites before Revv signs data licenses

Research date: 18 Oct 2026. Every "read" date is 18 Oct 2026 unless a row says otherwise.
Method: public pages, public PDFs, public USPTO search, trade press. No log-ins. No forms sent. No sign-ups.
Builds on 07-licenses-estimating-parts.md and 08-licenses-data-oem.md. Rows marked "(file 07)" or "(file 08)" were read on 18 Oct 2026 in those passes.

Labels:
- **VERIFIED**: I read it on the cited page on the cited date.
- **SEARCH SNIPPET**: I saw the text in a search result. I did not open the page.
- **3RD PARTY**: a non-vendor, non-government source says it.
- **UNVERIFIED**: no source confirms it. Do not use it as a fact.

**Access note (added at close of this pass).** The CCC Secure Share Terms of Use forbid this: "Use any robot, spider or other automatic device, process or means to access the Website for any purpose, including monitoring or copying any of the material on the Website." In this pass I fetched 3 cccsecureshare.com pages with tools: 1 scripted download of /Terms and 2 tool fetches of /legal/permitteduses and /legal/appstandardsandreviewguidelines. I deleted the local copy. Do not script against cccsecureshare.com again. Before anyone relies on a CCC quote in this file, a person must re-read it in a normal browser. Files 07 and 08 contain the same quotes from earlier reads.
USPTO: I sent about 10 search queries through tmsearch.uspto.gov in a normal browser session. This was low volume, not bulk. I did not find a current USPTO terms page that bans this. That point is UNVERIFIED. For any repeat or bulk search, use the TSDR API (key required) or a trademark attorney's search service.

This file states evidence. It is not legal advice. A US trademark attorney and a US business attorney must review sections (c) and (e).

---

## 0. The 6 findings that can blindside Revv

1. **A registered US mark already covers Revv's field.** REVVADAS, Reg. No. 8,139,078, class 42, registered 10 Feb 2026, owner Reve Labs Inc. (Delaware). The goods include software "providing information, recommendations, costs, estimates, insurance coverage information and reports in the fields of motorized vehicle collisions and repairs". This is very close to "AI estimating and supplements". The owner is very likely the ADAS company Revv (revvhq.com). That link is UNVERIFIED. Get a trademark attorney opinion before Revv puts its name on a CIECA, CCC, MOTOR or PartsTech contract.
2. **No vendor publishes an insurance, SOC 2 or EIN requirement.** I checked CIECA, CCC, MOTOR, MarketCheck, PartsTech, Infomedia and I-CAR again. All are silent. Expect these terms in the private agreements and security questionnaires. That expectation is UNVERIFIED.
3. **The hard, published gates are CCC's.** CCC requires US hosting, US-only data storage, encryption, criminal background checks for staff who see PII, a CIECA membership, and a production app that is "commercially available in the United States".
4. **Every signed agreement needs a real legal entity with a signer who can bind it.** PartsTech: "duly organized, validly existing and in good standing". CCC: "full legal authority to bind". Apple: "DBAs, fictitious businesses, trade names, and branches are not accepted." No vendor names Delaware or C-corp.
5. **Founders outside the US hit 2 extra gates.** The IRS online EIN tool needs an SSN or ITIN and a US principal place of business. The USPTO requires a US-licensed attorney for foreign-domiciled applicants. Revv's founder residency is unknown to me.
6. **Insurers do not publish vendor rules.** State Farm, Progressive and GEICO have no public vendor security or insurance page that I found. State insurance law (NAIC Model 668) makes insurers vet their own third-party service providers. A Revv supplement that the shop sends does not make Revv the insurer's vendor. A direct insurer contract would. That reading is UNVERIFIED.

---

## (a) Prerequisites table

| # | Item | Needed by which vendor | Evidence (URL, exact quote, date read) | Cost | Time | Status |
|---|---|---|---|---|---|---|
| 1 | US legal entity (any type) with a signer who can bind it | PartsTech, CCC, Apple Developer (org). All other private agreements: UNVERIFIED | PartsTech https://partstech.com/api-agreement-terms/ (read 18 Oct 2026): "You are duly organized, validly existing and in good standing under the laws of the jurisdiction in which Your business is registered". CCC https://www.cccsecureshare.com/Terms (file 07): the person who accepts must have "full legal authority to bind your employer or such entity". Apple https://developer.apple.com/support/D-U-N-S/ (read 18 Oct 2026): "your business must be recognized as a legal entity (such as a corporation, limited partnership, or limited liability company)" and "DBAs, fictitious businesses, trade names, and branches are not accepted." | See row 2 | See row 2 | VERIFIED that an entity is needed. No vendor names an entity type |
| 2 | Delaware C-corp (versus LLC) | No vendor requires it. The choice is about investors and stock. That rationale is UNVERIFIED in this pass | Stripe Atlas https://stripe.com/atlas (read 18 Oct 2026): "US$500 one-time setup fee", "includes government fees and your first year of registered agent services". After year 1: "US$100 annually". "Within two business days, you'll be incorporated". Delaware https://corp.delaware.gov/paytaxes/ (read 18 Oct 2026): "The minimum tax is currently $175.00, using the Authorized Shares Method". Annual report "Non-Exempt Domestic Corporations – $50.00". Due "on or before March 1st". Late: "a penalty of $200.00 plus 1.5% interest per month" | $500 setup. $175 + $50 per year. Registered agent $100 per year after year 1 | 2 business days (vendor claim) | VERIFIED costs. Entity type is a founder decision |
| 3 | EIN (federal tax ID) | No vendor form asks for it: CIECA checkout, CCC register form (file 07). Needed for a US bank account, payroll and a W-9. Bank need: UNVERIFIED | IRS https://www.irs.gov/businesses/small-businesses-self-employed/get-an-employer-identification-number (read 18 Oct 2026): "You never have to pay a fee for an EIN." Online tool needs: "You have the responsible party's Social Security number (SSN) or individual taxpayer ID number (ITIN)." Online tool not allowed if "Your principal place of business is outside the U.S." | $0 | Online: same session. Fax or mail: IRS time not stated. 3RD PARTY (rho.co, search): about 4 business days by fax, about 4 weeks by mail | VERIFIED rules. Fax/mail time UNVERIFIED |
| 4 | Form W-9 | Revv gives a W-9 to whoever pays Revv: shops, MSOs, revenue-share partners. None of the 9 licensors pays Revv, so none should ask. That last point is UNVERIFIED | IRS https://www.irs.gov/forms-pubs/about-form-w-9 (read 18 Oct 2026): "Use Form W-9 to provide your correct Taxpayer Identification Number (TIN) to the person who is required to file" an information return. Current revision: March 2024 | $0 | Minutes, after the EIN | VERIFIED |
| 5 | US business address and US location | CCC website, CIECA checkout, MOTOR pricing, IRS online EIN, USPTO | CCC https://www.cccsecureshare.com/Terms (read 18 Oct 2026): "We provide this Website for use only by persons located in the United States." CIECA checkout asks billing "Street, City, Zip" (file 07). MOTOR https://www.motor.com/daas-sandbox-terms-conditions/ (file 08): "payable in US Dollars for use in North America only." USPTO 2019 rule (https://www.uspto.gov/subscription-center/2019/new-rule-requires-foreign-domiciled-trademark-applicants-and-registrants, SEARCH SNIPPET): foreign-domiciled applicants must use a U.S.-licensed attorney | UNVERIFIED | UNVERIFIED | VERIFIED for CCC and MOTOR text. USPTO rule from search snippet |
| 6 | D-U-N-S number | None of the 9 licensors. Apple Developer Program as an organization needs it. Whether the iMessage assistant needs an Apple org account: UNVERIFIED | Apple https://developer.apple.com/support/D-U-N-S/ (read 18 Oct 2026): "Companies and educational institutions must provide a D-U-N-S Number registered to their legal entity." "submit your information to Dun & Bradstreet for a free D-U-N-S Number." "please allow up to 5 business days". Then "allow up to 2 business days for Apple to receive your information" | $0 | About 7 business days | VERIFIED. Need for Revv: UNVERIFIED |
| 7 | State registration outside Delaware | Not a vendor rule. A state where Revv does business can require it | California FTB https://www.ftb.ca.gov/file/business/types/corporations/index.html (read 18 Oct 2026): "Every corporation that is incorporated, registered, or doing business in California must pay the $800 minimum franchise tax." "newly incorporated or qualified corporations are not required to pay the minimum franchise tax in their first taxable year." Other states: not researched | CA: $800 per year from year 2. Others: UNVERIFIED | UNVERIFIED | VERIFIED for CA only |
| 8 | USD payment method (card or bank) | CIECA, MarketCheck, MOTOR | CIECA (file 07): "Pay now by credit card" or ask operations@cieca.com for an invoice. MarketCheck https://www.marketcheck.com/terms_of_service/ (read 18 Oct 2026): "Paid usage is billed monthly", "Payments are non-refundable", "You are responsible for all applicable taxes and fees". MOTOR (file 08): "payable in US Dollars". US bank account eligibility rules: not researched | Bank fees: UNVERIFIED | UNVERIFIED | VERIFIED vendor text. Bank rules UNVERIFIED |
| 9 | CIECA Technology Corporate membership | CCC (hard gate), Solera (advised) | CCC https://www.cccsecureshare.com/legal/appstandardsandreviewguidelines (read 18 Oct 2026): "Application registrants utilizing CCC Secure Share must maintain an active CIECA membership." CIECA price (file 07): Tier 1 "$1,000.00 Billed Yearly" | $1,000 per year | Same day by card (file 07) | VERIFIED |
| 10 | Production app sold in the US | CCC | CCC App Category Guidelines (file 07): app "must also be commercially available in the United States". Guidelines (file 07): "Demos, betas, and trial versions do not belong in the Marketplace." | $0 | Depends on launch | VERIFIED |
| 11 | Sanctions-list warranty | PartsTech | PartsTech terms (read 18 Oct 2026): "You are not subject to sanctions or otherwise designated on any list of prohibited or restricted parties or owned or controlled by such a party", naming the "Specially Designated Nationals list" and the "Entity List" | $0 | Self-check | VERIFIED |
| 12 | Public privacy policy | PartsTech, CCC | PartsTech terms (read 18 Oct 2026): display "Your Application privacy policy to Your Users before they are permitted to download, install, or sign up". It must be "no less protective" than PartsTech's. CCC guidelines (read 18 Oct 2026): "Apps cannot use or transmit someone's personal data without first obtaining their permission" | Lawyer time: UNVERIFIED | UNVERIFIED | VERIFIED |
| 13 | Trademark clearance of the name | All. The name goes on every agreement and the CCC display name | See section (c). USPTO fee https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule (read 18 Oct 2026): "Base application, per class 350.00". "Insufficient information ... per class 100.00". Free-form text box "per class 200.00". First action https://www.uspto.gov/subscription-center/2026/reducing-trademark-pendency-improving-processing (read 18 Oct 2026, page dated May 2026): "from 5.6 months to 4.45 months" | $350 per class at USPTO. Attorney fee: UNVERIFIED | 4.45 months to first action (average) | **RED. Conflict found** |

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## (b) Insurance and security table

| # | Item | Who requires it | Evidence (URL, exact quote, date read) | Typical level | Cost | Time | Status |
|---|---|---|---|---|---|---|---|
| 1 | General liability | No public vendor rule found | Insureon https://www.insureon.com/technology-business-insurance/cost (read 18 Oct 2026, page updated 28 May 2026): 81% of its tech customers chose a "$1 million per-occurrence limit and a $2 million aggregate limit" | $1M / $2M | Insureon median $37 per month. Range "around $250 to over $2,500 per year" | UNVERIFIED (days) | Not required publicly. Common in contracts: UNVERIFIED |
| 2 | Tech E&O (professional liability) | No public vendor rule found | Insureon (same page): 51% chose "$1 million per-occurrence limit and a $1 million aggregate limit". Median $110 per month. Vouch (https://www.vouch.us/blog/startup-insurance-costs, SEARCH SNIPPET): startup median "$3,700 per year for E&O" | $1M / $1M | $1,320 to $3,700 per year (2 sources) | UNVERIFIED | Coverage of AI-written estimate errors: UNVERIFIED. Ask the broker |
| 3 | Cyber liability | No public vendor rule found | Insureon: median "$179 per month". Range "around $650 to over $9,500 per year". Vouch (SEARCH SNIPPET): "$2,900 per year for cyber" | $1M (UNVERIFIED for this market) | $2,150 to $2,900 per year (2 sources) | UNVERIFIED | Not required publicly |
| 4 | Bundle total | — | Sum of Insureon medians: $37 + $110 + $179 = $326 per month. Sum of Vouch medians (SEARCH SNIPPET): $180 + $3,700 + $2,900 | — | About $3,900 to $6,800 per year | UNVERIFIED | Estimate from 2 broker datasets |
| 5 | Insurer vendor rules (State Farm, Progressive, GEICO) | Only if Revv contracts with the insurer. UNVERIFIED | No public vendor security or insurance page found for any of the 3 (web search 18 Oct 2026). Progressive https://www.progressive.com/partners/suppliers returned HTTP 503. SEARCH SNIPPET of that page: "During the onboarding process, we require suppliers who provide goods or services to Progressive to acknowledge our Supplier Code of Conduct." SEARCH SNIPPET of the Progressive 10-K Item 1C (board-cybersecurity.com, 2 Mar 2026): it protects vendor-held data "through appropriate risk evaluation, security assessments, and financial due diligence". GEICO job post (themuse.com, SEARCH SNIPPET): "Facilitate security onboarding process for new vendors to GEICO" | Unknown | Unknown | Unknown | UNVERIFIED |
| 6 | Insurer duty to vet vendors (state law) | Insurers in states that adopted NAIC Model 668 | NAIC Model 668 PDF https://content.naic.org/sites/default/files/model-law-668.pdf (read 18 Oct 2026, ©2017), Section 4.F: "A Licensee shall exercise due diligence in selecting its Third-Party Service Provider" and "shall require a Third-Party Service Provider to implement appropriate administrative, technical, and physical measures to protect and secure the Information Systems and Nonpublic Information". Section 6: the licensee notifies the regulator within "72 hours from a determination that a Cybersecurity Event has occurred". Section 6 also covers a "Cybersecurity Event in a system maintained by a Third-Party Service Provider". Which states adopted it: not checked | — | — | — | VERIFIED model text. Applies to Revv only as an insurer's provider |
| 7 | SOC 2 report | No public vendor rule. CCC asks for practices "no less rigorous than accepted industry practices" and can audit | CCC guidelines (read 18 Oct 2026): "CCC reserves the right to request an audit to ensure compliance with the Developer Registration Agreement, Application Registration Agreement and the Permitted Use Terms." Cost and time, 3RD PARTY https://www.scrut.io/soc-2/soc-2-type-1-vs-soc-2-type-2 (updated 20 Aug 2026): Type 1 "$10,000 to $30,000", Type 2 "$30,000 to $80,000+". Type 1 "typically 2 to 6 months". "The minimum observation period for Type 2 is 3 months." | Type 1 first, Type 2 later | Audit fee only. Tooling: UNVERIFIED | 2 to 6 months (Type 1) | Not required publicly. MSO or insurer demand: UNVERIFIED |
| 8 | Security questionnaire | Expected in private agreements | No public questionnaire found for any vendor. PartsTech requires a written program (row 9) | — | Staff time | UNVERIFIED | UNVERIFIED |
| 9 | Written security program | PartsTech | PartsTech terms (read 18 Oct 2026): "Develop, implement, maintain and enforce a written information privacy and security program (“Security Program”) that (A) follows generally accepted security best practices for Your Application; (B) includes administrative, technical and physical safeguards" | Written policy set | Staff time | UNVERIFIED | VERIFIED |
| 10 | US hosting and US-only storage | CCC | CCC Permitted Use Terms https://www.cccsecureshare.com/legal/permitteduses (read 18 Oct 2026, last modified 17 Mar 2017): "All Applications shall be hosted on servers that physically reside in the United States." "All Data shall exclusively be stored in and accessible from the United States." Guidelines ban "Creating an Application that stores data retrieved through CCC Secure Share outside of the United States." | US regions for app, database, backups, logs, AI model calls (my reading. "accessible from" may also limit offshore staff access: UNVERIFIED) | Cloud region choice | Before CCC application | VERIFIED |
| 11 | Criminal background checks | CCC | CCC guidelines (read 18 Oct 2026, updated 18 Dec 2017): "Personnel with access to PII data should undergo criminal background checks." Checkr https://checkr.com/pricing (read 18 Oct 2026): "Essential" $59.99 per report with "Unlimited county criminal search". Pricing "does not include pass-through fees" | Every person with PII access | About $60 per person plus fees | Days (UNVERIFIED) | VERIFIED rule and price. Checks of non-US staff: UNVERIFIED |
| 12 | Encryption | CCC | CCC guidelines (read 18 Oct 2026): "All API secret keys and credentials should be encrypted." "Data at rest or in motion over the wire should be encrypted." | At rest and in transit | Low | Before CCC application | VERIFIED |
| 13 | Data deletion on exit | CCC, PartsTech, CIECA | CCC Permitted Use Terms (read 18 Oct 2026): "You agree to delete any Data accessed or received under this Agreement for a Customer within 90 days after termination of this Agreement." PartsTech terms (read 18 Oct 2026): "either return to PartsTech the PartsTech Data or certify in writing to PartsTech that the PartsTech Data and all copies thereof have been destroyed and erased." CIECA terms https://www.cieca.com/Membership/terms-conditions (read 18 Oct 2026): contractors must "promptly return or delete all CIECA Internal Standards" | Per-customer delete tool | Build time | Before signing | VERIFIED |
| 14 | Breach consequence at CCC | CCC | CCC guidelines (read 18 Oct 2026): "Applications that experience a data privacy or security breach may be removed from the Marketplace." | — | — | — | VERIFIED |
| 15 | Customer data rules at CCC | CCC | CCC guidelines (read 18 Oct 2026): "Secure Share data may not be used or shared with third parties except in compliance with the Permitted Use Terms." Bans "Reselling data retrieved through CCC Secure Share to any third-party, especially for purposes of consumer credit reporting, pricing insurance policies, motor vehicle history reporting, and publishing for public consumption." "Do not attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit information". Customer data ownership: not addressed on the public pages | — | — | — | VERIFIED. Ownership clause UNVERIFIED (private agreement) |
| 16 | CCPA / CPRA | Revv if it meets a threshold. Shops that meet one will ask for service-provider terms (UNVERIFIED) | CPPA https://www.cppa.ca.gov/regulations/cpi_adjustment.html (read 18 Oct 2026): revenue threshold "$26,625,000", "Effective January 1, 2025". The other 2 thresholds and the service-provider contract terms: not read today | — | Lawyer time | — | Revenue threshold VERIFIED. Rest UNVERIFIED |
| 17 | Other state privacy laws | Unknown | Not researched in this pass | — | — | — | UNVERIFIED |
| 18 | GLBA reuse limits on insurer data | Applies if Revv receives nonpublic personal information that came from an insurer. Legal reading UNVERIFIED | 15 U.S.C. 6802(c) https://www.law.cornell.edu/uscode/text/15/6802 (read 18 Oct 2026): "a nonaffiliated third party that receives from a financial institution nonpublic personal information under this section shall not ... disclose such information to any other person that is a nonaffiliated third party of both the financial institution and such receiving third party, unless such disclosure would be lawful if made directly to such other person by the financial institution." 15 U.S.C. 6809(7)(C) https://www.law.cornell.edu/uscode/text/15/6809 (read 18 Oct 2026) lists disclosures for "processing insurance claims" | Use insurer data only for the repair claim. Do not resell | Lawyer time | — | VERIFIED text. Application UNVERIFIED |
| 19 | DPPA (DMV records) | Applies only if Revv gets owner data that came from a state DMV | 18 U.S.C. 2721(c) https://www.law.cornell.edu/uscode/text/18/2721 (read 18 Oct 2026): "An authorized recipient of personal information ... may resell or redisclose the information only for a use permitted under subsection (b)". (b)(6) permits insurers "in connection with claims investigation activities, antifraud activities, rating or underwriting." | Do not pull plate-to-owner data without a lawyer | — | — | VERIFIED text. Application UNVERIFIED |

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## (c) Trademark findings

Method: USPTO Trademark Search, https://tmsearch.uspto.gov (public, no log-in). I ran the queries through the site's own search API in a normal browser session on 18 Oct 2026. Queries: wordmark "REVV" (74 records), wordmark wildcard "*revv*" (273 records), owner name "revv" (25 records), live wordmark "REV" (318 records), goods containing "ADAS" or "advanced driver assistance", owner "Reve Labs", "AirPro". The data below is the USPTO record as the search returned it. TSDR status pages returned HTTP 429, so I did not open each case file. Status in the search index can lag TSDR. Treat the status column as VERIFIED for the index, not for TSDR.

### c.1 The marks that matter most

| Mark | Serial / Reg. No. | Class | Owner (as recorded) | Filed | Registered / status | Goods or services (exact, shortened) | Risk to Revv |
|---|---|---|---|---|---|---|---|
| REVVADAS (standard characters, no disclaimer) | 98976539 / **8,139,078** | 42 | Reve Labs Inc. (Delaware), 55 Broadway, Ste 702, New York, NY 10006. Attorney: Stephen Jadie Coates | 22 Aug 2023 | **Registered 10 Feb 2026. Live. Basis 1(a), use in commerce** | "Providing temporary use of online non-downloadable software for providing information, recommendations, costs, estimates, insurance coverage information and reports in the fields of motorized vehicle collisions and repairs" … "providing motorized vehicle owners repair facility, insurance and estimate information for vehicle collisions" | **High.** Same field (collision estimates), same channel (repair shops), similar word |
| REVVADAS | 98145419 / none | 45 | Reve Labs Inc. (Delaware) | 22 Aug 2023 | Live, pending, basis 1(b) | "Consulting services in the fields of vehicles, namely automotive safety." | Low (class 45) |
| DIAGNOSTICSAI, ADASINSIGHTPULSE, ADASDOCUDRIVE | 98145427, 98145429, 98145425 | 37, 42, 45 | Reve Labs Inc. (Delaware), 18 6th Ave, Brooklyn, NY 11217 | 22 Aug 2023 | Dead. Abandoned May 2025 | Same collision-estimate wording as above | Shows the owner's intended scope |

Link between Reve Labs Inc. and the ADAS company Revv (revvhq.com): **likely, UNVERIFIED.** Evidence: the mark is the product name "Revv ADAS". The earlier owner address is Brooklyn. Startup profiles put Revv in Brooklyn (SEARCH SNIPPET, craft.co and startupintros.com). A search snippet says Revv ADAS is "also known as Reve Labs". I could not open those pages (HTTP 403).

### c.2 Facts about the other "Revv"

| Fact | Source | Read |
|---|---|---|
| CCC added "REVV" to the CCC Diagnostics Network. "The integration enables repair facilities using REVV's AI-powered calibration software to automatically deliver calibration documentation into CCC ONE® workfiles." Release dated 22 Oct 2025 | https://www.businesswire.com/news/home/20251022757223/en/CCC-Intelligent-Solutions-Adds-REVV-to-Diagnostics-Network (SEARCH SNIPPET) | 18 Oct 2026 |
| I-CAR Sustaining Partners, Information Providers list includes "Revv" | https://info.i-car.com/sustaining-partners (file 08) | 18 Oct 2026 |
| Merger announced 24 Aug 2026: "AirPro Diagnostics has merged with Revv." Rotunda Capital Partners owns AirPro (acquired Feb 2025). Revv CEO Adi Bathla becomes president and chief innovation officer. "Revv continues to deliver on the promise of being tool agnostic" | https://www.autobodynews.com/news/airpro-and-revv-merger-is-about-helping-shops-grow-adas-work-without-rebuilding-operations (article dated 24 Aug 2026) | 18 Oct 2026 |
| AirPro Diagnostics files new marks often: AUGGIE (Reg. 8,363,524), AIRPRO VERIFY (filed 5 Aug 2026), TRUCENTER, TRUBRIDGE, AUGGIE AIR (filed 3 Aug 2026), all class 9 or 42 | USPTO search, owner "AirPro Diagnostics" | 18 Oct 2026 |
| No standalone "REVV" word mark owned by Reve Labs, Revv or AirPro appears in the index | USPTO search, wordmark "REVV" and owner "revv" | 18 Oct 2026 |

### c.3 Other live REVV and REV marks near Revv's field

| Mark | Serial / Reg. | Class | Owner | Status | Goods (shortened) | Note |
|---|---|---|---|---|---|---|
| REVV | 88277143 / 6,104,782 | 36, 42 | REVV LLC (Delaware) | Registered 21 Jul 2020 | SaaS "for creating websites for fundraising" | Software in class 42. Different field |
| REVV | 90710921 / none | 7, 9, 25, 35, 42 | Revv Amplification Inc. (Canada) | Pending since 14 May 2021 | Guitar amplifiers and effects | Class 9 and 42 claim. Different field |
| REVVRADAR | 99579216 / none | 9 | ReignVillage LLC (Washington) | Pending, filed 6 Jan 2026 | "mobile application for vehicle identification using artificial intelligence" | Vehicle plus AI |
| REVVO | 88317303 / 7,101,116 | 9, 37, 42 | REVVO Technologies, Inc. (Delaware) | Registered | "Tire pressure and temperature monitoring systems" | Vehicle field |
| PROREVVER, PRO REVVER, REVVER | 98742503 / 7,823,422 and others | 35, 41, 42 | Revver Digital, LLC (Delaware) | Registered | SaaS "for managing customer databases and product inventory for marine, automotiv[e]" dealers | Automotive software |
| SALESREVV | 99376897 / none | 42 | SalesRevv Inc. (Delaware) | Pending, filed 5 Sep 2025 | AI SaaS for sales, "text-messaging" | AI plus messaging |
| REVV.FM | 99866028 / none | 9, 38, 42, 45 | Revv FM Inc. (Delaware) | Pending, filed 4 Jun 2026 | "Electronic message transmission" | Messaging |
| REVV RIDE | 98454800 / none | 42 | Jennifer Oney dba Revv Ride (Arizona) | Pending | Application hosting | — |
| REV/MATE | 97437219 / 8,355,958 | 42 | Auto/Mate, LLC (Delaware) | Registered 21 Jul 2026 | Software "for use in the automobile industry to schedule and manage vehicle service appointments" | "REV" plus auto software |
| REV AUTO CLUB | 97589940 / 7,657,096 | 35, 37, 39, 42 | ATC Ventures, LLC (Florida) | Registered | Class 37 includes "automobile repair" | "REV" plus repair |
| REVV (aviation) | 97180077 / 7,134,429 and 90718723 / 7,170,360 | 35, 37, 39, 41 | Carver Aero LLC (Iowa) | Registered | "Aircraft services in the nature of maintenance" | Class 37, aircraft only |
| REVV (abandoned) | 77958577 | 37 | REVV, LLC (Washington) | Dead, abandoned 1 Mar 2011 | Car repair and maintenance | No current right from this filing |

Side note: the old name PROOFLINE has a pending class 42 application, Serial 99560702, owner Aavishkar LLC (Delaware, Miami), filed 22 Dec 2025, for SaaS "for application and database integration". It is not in the auto field.

### c.4 Assessment (evidence only, not legal advice)

- The closest record is REVVADAS. Its class 42 goods name collision repair estimates and insurance coverage information. Revv sells AI estimates and supplements to collision shops. Both names start with "REVV".
- The owner of REVVADAS operates under "Revv" or "REVV" in the same trade channels: CCC ONE (Diagnostics Network) and I-CAR. Both companies would sell to the same collision shops.
- The owner has a trademark attorney of record and a parent (AirPro under Rotunda) that files marks often.
- Prior unregistered use of "Revv" by the ADAS company since about 2022 can create rights beyond the registration. Only an attorney can assess this.
- Whether this is a likelihood of confusion is a legal question. A US trademark attorney must answer it.

What to do:
1. Hire a US trademark attorney now. Ask for a full clearance search and a written opinion for "REVV" in classes 9, 42, 37 and 35 (questions in section e).
2. Do not file a USPTO application, register a CCC display name, or sign a CIECA or vendor agreement under "Revv" until the opinion is in.
3. Prepare 2 or 3 backup names. Run a knock-out search on each in the same USPTO tool.
4. Do not contact Reve Labs, Revv or AirPro about the name without the attorney.

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## (d) Ordered checklist

Costs and times come from the rows above. "UNVERIFIED" means no source gave a number.

| Step | Action | Why now (evidence) | Cost | Time |
|---|---|---|---|---|
| 1 | Answer the founder questions in section (e), group F | Residency decides the EIN path and the USPTO attorney rule (table a, rows 3 and 5) | $0 | 1 day |
| 2 | Hire a US trademark attorney. Get the clearance opinion on "REVV" and 2 backups | REVVADAS Reg. 8,139,078 covers collision estimates (section c). The name goes on every agreement | Attorney fee: UNVERIFIED | UNVERIFIED |
| 3 | Lock the final name | CCC asks for "Company name" and "a company display name" (file 07). Changing the name after signing means re-papering | $0 | — |
| 4 | Form the US entity. Delaware C-corp if investors are planned | Entity needed by PartsTech, CCC, Apple (table a, row 1). Atlas: 2 business days | $500 setup. $225 per year Delaware minimum. $100 per year agent from year 2 | 2 business days |
| 5 | Get the EIN | Needed for bank, payroll, W-9 (table a, rows 3 and 4) | $0 | Same day online, or fax or mail (time UNVERIFIED) |
| 6 | Open a US bank account and a USD card. Get a US business address | CIECA, MarketCheck, MOTOR bill in USD (table a, row 8). CCC site is for US persons (row 5) | UNVERIFIED | UNVERIFIED |
| 7 | File the USPTO application for the cleared name, through the attorney | $350 per class. 4.45 months average to first action | $700 for classes 9 and 42 | 4.45 months to first action |
| 8 | Buy insurance: GL $1M/$2M, Tech E&O $1M, Cyber $1M | No vendor requires it publicly. Contracts are likely to ask (UNVERIFIED). Broker medians in table b | About $3,900 to $6,800 per year | Days (UNVERIFIED) |
| 9 | Build the CCC security baseline | US hosting, US-only storage, encryption, background checks, consent, 90-day deletion (table b, rows 10 to 15) | Checks about $60 per person. Cloud region: low | Before the CCC application |
| 10 | Write the security program and privacy policy | PartsTech requires both. CCC requires consent (table b, row 9. Table a, row 12) | Lawyer time: UNVERIFIED | UNVERIFIED |
| 11 | Buy CIECA Technology Corporate Tier 1 | CCC gate (table a, row 9) | $1,000 per year | Same day |
| 12 | Lawyer reviews CCC Permitted Use Terms, GLBA reuse limits and DPPA | "repair estimate form" ban (file 07). 15 U.S.C. 6802(c). 18 U.S.C. 2721(c) | Lawyer fee: UNVERIFIED | 1 to 2 weeks (file 07 estimate, UNVERIFIED) |
| 13 | Ship v1 as a paid US product | CCC lists only apps "commercially available in the United States" | — | — |
| 14 | Register for CCC Secure Share | $0. Needs CIECA, entity, signer (file 07) | $0 | 1 week in 2017. Now UNVERIFIED |
| 15 | Start SOC 2 Type 1 when the first MSO, insurer or licensor asks | No public vendor rule. Type 1 $10,000 to $30,000, 2 to 6 months (3RD PARTY) | $10,000 to $30,000 audit fee | 2 to 6 months |
| 16 | Open sales talks: MOTOR, MarketCheck enterprise, Infomedia, PartsTech, I-CAR, Solera, OEMs | All sales-led. Each needs steps 4 to 10 done (files 07 and 08) | Per vendor | Per vendor |

Year-1 known cash cost, before attorney fees and SOC 2: about $500 + $225 + $1,000 + $700 + $3,900 to $6,800 = **about $6,300 to $9,200.** Attorney fees and bank costs are UNVERIFIED and not in this total.

---

## (e) Unknowns, with the exact question and the exact contact

### A. Licensors

| # | Unknown | Exact question | Contact |
|---|---|---|---|
| A1 | CCC private agreement terms | "Before we register, please send the current Developer Registration Agreement and Application Registration Agreement. Do they require (1) insurance, with types and limits, (2) a SOC 2 report or other audit evidence, (3) a US-incorporated entity, (4) any rule on staff located outside the US who can access Secure Share data?" | secureshare@cccis.com (file 07) |
| A2 | CCC and the name | "Your Diagnostics Network already lists REVV (revvhq.com). Would a second company named Revv be able to register a different display name or company name in Secure Share?" | secureshare@cccis.com |
| A3 | CIECA entity rules | "Can a Delaware corporation join Technology Corporate Tier 1 if its founders live outside the US? Do you need any tax form from us?" | operations@cieca.com · 425-366-8237 (file 07) |
| A4 | MOTOR prerequisites | "Before a 3-year license, what do you require from a startup: entity type, insurance types and limits, SOC 2 or security questionnaire, financial statements? Do you license data for use in collision repair estimates?" | accountservices@motor.com · 800-426-6867, option 0 (file 08) |
| A5 | MarketCheck enterprise | "Does an AI estimating app that decodes VINs during live estimates need the separate enterprise agreement under section 6? Does that agreement require insurance or a security review?" | info@marketcheck.com · support@marketcheck.com (file 08) |
| A6 | PartsTech Order Form | "What insurance, security evidence and company documents does the Order Form require? What is the fee?" | info@partstech.com (file 07) |
| A7 | Infomedia Parts API | "What are the eligibility, insurance and security requirements for authorised-partner access to the Parts API for a US collision estimating app?" | https://www.infomedia.com.au/contact/ (file 08) |
| A8 | I-CAR permission | "What does a written permission or license to show RTS calibration requirements inside commercial software require: entity, insurance, fee?" | https://info.i-car.com/contact-us/services-and-information-providers · privacyservices@i-car.com (file 08) |
| A9 | Solera / Audatex | "Who is the account representative for a shop-side integration? What are the entity, insurance and security requirements?" | AXUS.AASupportContact@audatex.com · (866) 420-2048 (file 07) |
| A10 | OEM portals | "What does an information-provider license require?" | No public contact for any OEM (file 08). UNVERIFIED |

### B. Insurers

| # | Unknown | Exact question | Contact |
|---|---|---|---|
| B1 | Insurer view of Revv supplements | "If a body shop sends you a supplement that Revv software prepared, do you treat Revv as your vendor? Do you require any onboarding, insurance or security review?" | No public vendor contact found for State Farm, Progressive or GEICO. Ask through a pilot shop's insurer field rep. Progressive supplier page: https://www.progressive.com/partners/suppliers (HTTP 503 on 18 Oct 2026) |
| B2 | Direct insurer deal | "What insurance limits, SOC 2 type and data-location rules apply to claim-data vendors?" | Same as B1. UNVERIFIED |

### C. Trademark attorney

| # | Exact question |
|---|---|
| C1 | "Does REVVADAS, Reg. No. 8,139,078, class 42, owned by Reve Labs Inc., create a likelihood-of-confusion risk for REVV used for AI collision estimating and supplement software sold to body shops?" |
| C2 | "Does the ADAS company's use of Revv and REVV since about 2022 give it common-law rights that reach our use?" |
| C3 | "Please run a full clearance search for REVV and for our 2 backup names in classes 9, 42, 37 and 35, including state registrations and common-law use." |
| C4 | "If REVV is not cleared, how fast can we switch names before we sign CIECA and CCC agreements?" |
| C5 | "Is any founder foreign-domiciled, so that a US-licensed attorney must file for us?" |

Contact: a US trademark attorney, not yet hired. Owner's attorney of record for REVVADAS is Stephen Jadie Coates (USPTO record). Do not contact him without your own attorney.

### D. Insurance broker

| # | Exact question |
|---|---|
| D1 | "Quote GL $1M/$2M, Tech E&O $1M and Cyber $1M for an AI estimating SaaS that handles vehicle owner and claim data." |
| D2 | "Does the E&O policy cover a claim that an AI-written estimate or supplement was wrong? Is there an AI exclusion?" |
| D3 | "Does the cyber policy cover breach notice costs for data that came from insurers or CCC?" |

Contact: a tech broker. Insureon and Vouch publish data (table b). Neither is endorsed here.

### E. Privacy lawyer

| # | Exact question |
|---|---|
| E1 | "Does Revv meet any CCPA threshold, or is it only a service provider to shops? What contract terms must we give shops?" |
| E2 | "Do 15 U.S.C. 6802(c) reuse limits apply to claim data that reaches Revv through the shop?" |
| E3 | "Which other state privacy laws apply to vehicle owner names, phone numbers and VINs that Revv stores?" |
| E4 | "Does CCC's 'stored in and accessible from the United States' rule stop staff outside the US from viewing that data?" |

Contact: a US privacy attorney, not yet hired.

### F. Founder (internal)

| # | Exact question |
|---|---|
| F1 | "Does Revv already have a legal entity? If yes: name, type, state, date, EIN?" |
| F2 | "Does any founder have a US SSN or ITIN? Where does each founder live?" |
| F3 | "In which US states will staff work?" (decides state registration, table a row 7) |
| F4 | "Does the iMessage assistant run on Apple Messages for Business, an Apple developer account, or a third-party relay?" (decides the D-U-N-S need, table a row 6) |
| F5 | "Who on the team will see PII from CCC data, and where do they sit?" (decides background checks and the US-access question) |

---

## Sources read on 18 Oct 2026 in this pass

- USPTO Trademark Search: https://tmsearch.uspto.gov (queries listed in section c)
- USPTO fee schedule: https://www.uspto.gov/learning-and-resources/fees-and-payment/uspto-fee-schedule
- USPTO pendency news (May 2026): https://www.uspto.gov/subscription-center/2026/reducing-trademark-pendency-improving-processing
- CCC: https://www.cccsecureshare.com/legal/permitteduses · https://www.cccsecureshare.com/legal/appstandardsandreviewguidelines · https://www.cccsecureshare.com/Terms
- PartsTech: https://partstech.com/api-agreement-terms/
- MarketCheck: https://www.marketcheck.com/terms_of_service/
- MOTOR: https://www.motor.com/daas-sandbox-terms-conditions/
- CIECA: https://www.cieca.com/Membership/terms-conditions
- Infomedia: https://www.infomedia.com.au/partners/ (no requirements published)
- IRS EIN: https://www.irs.gov/businesses/small-businesses-self-employed/get-an-employer-identification-number
- IRS W-9: https://www.irs.gov/forms-pubs/about-form-w-9
- Delaware: https://corp.delaware.gov/paytaxes/
- California FTB: https://www.ftb.ca.gov/file/business/types/corporations/index.html
- Stripe Atlas: https://stripe.com/atlas
- Apple D-U-N-S: https://developer.apple.com/support/D-U-N-S/
- NAIC Model 668: https://content.naic.org/sites/default/files/model-law-668.pdf
- CPPA thresholds: https://www.cppa.ca.gov/regulations/cpi_adjustment.html
- 15 U.S.C. 6802 and 6809: https://www.law.cornell.edu/uscode/text/15/6802 · https://www.law.cornell.edu/uscode/text/15/6809
- 18 U.S.C. 2721: https://www.law.cornell.edu/uscode/text/18/2721
- Insureon: https://www.insureon.com/technology-business-insurance/cost
- Scrut (SOC 2): https://www.scrut.io/soc-2/soc-2-type-1-vs-soc-2-type-2
- Checkr: https://checkr.com/pricing
- Autobody News (merger): https://www.autobodynews.com/news/airpro-and-revv-merger-is-about-helping-shops-grow-adas-work-without-rebuilding-operations

Search snippets only (pages not opened): Vouch startup costs, Progressive supplier page and 10-K, GEICO job post, Business Wire CCC/REVV release, USPTO 2019 foreign-domicile rule, rho.co EIN timing, craft.co and startupintros.com Revv profiles.

Blocked on 18 Oct 2026: justia.com trademark pages (403), TSDR (429), Progressive supplier page (503), California leginfo (403).

Background jobs: a first headless browser run against tmsearch.uspto.gov returned "No results found" because the page did not run a query. I stopped it. It added no data. All USPTO data in section (c) comes from the later browser runs.